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Semalt: Who Are The Errors Of The Most Popular Marks And How To Avoid Them

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Boholo ba likhoebo li lumela hore e-commerce e se ke ea hlola e e-ba teng kapa ho shoa, leha ho le joalo, ho na le lintlha tse ngata tse atlehileng tse rekisoang ka theko e le 'ngoe ho tloha ha li ntse li etsa joalo. Lilemong tse 90. Hangata, bothata bona bo thehiloe ho latela tsela eo ba e sebelisang ha ho buuoa ka retail online.

En fait, many have set a digital presence using server mentality. Ba nka feela Websaeteng mme e nka e le eona feela mokhoa oa ho fana ka lihlahisoa ho batho ba bang. E le hore e ka sebelisoa ka tsela ena, e-commerce e lokela ho ba lebenkeleng kapa sesebelisoa sa mosebetsi, e leng se eketsang bahlahisoa ba kajeno ba bahlahisi ba ntse ba batla batho ba bacha.

Joale, maikutlo a hau ke hore na palo ea hau ke efe kapa efe ea mosebetsi? Alexander Peresunko, setsebi Semalt Explains what to take into account when defining your digital strategy.

1. Leqephe la hau ha le rekisoe

Le ventes en ligne, il n'y a pas de salon de showroom, pas de catalogue et pas de personnel pour compléter votre site. Ka lebaka leo, ha hoa lokela feela ho ba le websaete e rekisoang ho batho ba teng. Molemo oa ho etsa mosebetsi oa ho bapala o tla ba le maikutlo a macha a ho reka lihlahisoa.

Tšela pele, likhaolo tsa hao tsa lihlahisoa li lokela ho kholisa motho ea batlang ho reka thepa. Haeba maqephe ana a sa fumanehe bakeng sa ho rekisa sehlahisoa, motho o iketsetsa setulong feela. Leqephe le mabapi le, leqhepe le lehae le leng le le leng ya leano la hao le lokela ho susumetsa motho e mong hape. Etsa hore u be le kopi ea libuka tse ling, e leng sebaka seo u ka se romelang lifoto, litšoantšo le litlhaloso tsa tlhahiso-pele.

2. Your digital marketing le hloka plus d'effort

Les unis des défis les plus courants que les entreprises sont confrontées sont qu'ils ne disposent pas de numérisation numérique au cœur. Le hoja ba e-na le moqapi oa mocha oa websaete hobane ba le motsoalle, ba bangata ba bona ba sebetsana le bono-morali..

3. Your offers are not pretty good

Haeba u ikemiselitse ho atleha ho fumana lits'ebeletso tse ling, u lokela ho kenella ka mahlahahlaha a maholo ao ho ka bang thata ho a hana. Ha u fana ka liphallelo tse ntle, u nolofalletsa ho etsa mosebetsi oa boipheliso.

4. U ne u se ke ua hlola u e-ba teng

Ha e le hantle, ho na le serapa sa mofuta o mong o reng "I hope you will return!" However, a good seller will make extra effort and get details, in particular telephone numbers and, in recent years , li-email tsa li-client. Pourquoi? Le le le le leng feela, empa u lokela ho latela motho eo.

Les marques, ba tsebang hore esita le ha ba etsa litekanyetso tse ntan'o ba le leihlo leihlo ho bona, ba fumana litaelo tsa ba bangata haholo. Ka karolelano, conversion ea lebelo ke 2-3%. Lekunutu ke ho kholisa batho ba 97% ba tsoang ho bona ba khutlang.

Haeba sehlopha sa hao se lumela ho etsa sebapali ho e-na le seriti, u lokela ho qala ho bapala ka lekhetlo la pele. Maikutlo a hau ke afe?

Search payée

The servers like the marques use the search paid to protect existing clients. Le hoja ba ikitlaetsa ka lihlahisoa kapa lik'hamphani ntle ho letšoao, the bread and butter of their approach is a campaign based on brand keywords. Le hoja boholo ba bona ba le maemong a mangata, ba sebelisa chelete e ngata ka tsela e atlehang le e sebetsang.

Les marques, e leng ba sebetsang joaloka lebenkeleng, ba sebetsana le sebaka sa bona joaloka saense ea sebelisang lipatlisiso e lefang e le mokhoa o ka sehloohong oa ho fumana litaba tse ling. Ba se sebelisetsa ho fetisetsa menyetla ea bareki ho bafani ba bareki. In this process, they reduce the useless ads by using negative targeted keywords. Likhoebo tsena li sireletsa marques ka lichelete tse hlokahalang, empa boholo ba lichelete tsa bona ke tsa machaba-le-moeeng le lipapali tsa ho reka mesebetsi e meng.

Comparaison - moteurs de shopping

Sehlopha sa serupeng sa mefuta-futa ha se khone ho iketsetsa lipakeng tsa motlakase. Ka tloaelo, sena ha se letho le sebetsanang le tsamaiso ea channels ka boeona. Ka lehlakoreng le leng, it is a sign of the reticence of the organization to rival with other online merchants. Li-marques li na le litšenyehelo tsa theko ea maiketsetso, lihlahisoa tsa lihlahisoa tse sa sebeliseng letho, litšenyehelo tsa theko ea likoloi le lichelete tsa ba khutlang..

La marque «Salesperson» e na le mathata a mangata 'me e ka nka lipapiso tse ling tse ngata tse kang Nextag, eBay le Google Shopping. The only way the companies can support these engines is when they have highly competitive products, their marketing team looking aggressively to new consumers and their site sells popular products efficiently.

SEO e seng marque

Sehlopha sa serupeng se lokela ho latela SEO ka tsela e atlehang. The only problem with this approach is that you will be inactive to increase traffic. Pourquoi? Ka lebaka la hore hona joale leeto la hau le fihlella sebakeng sa hau ka ho sebelisa marumo. Ho tseba hore na u sebediswa hokae, sheba lefelo la boemo ba hau bakeng sa une recherche naturelle. Hoa makatsa hore ebe boholo ba basebelisi ba bangata ba fihla sebakeng sa hau sa lehae, empa ha ho na letho leo ba ka le etsang ka hare ho maqephe a ka hare.

"Seller" Websaete e sebelisa SEO bakeng sa ho fumana lintlha tse ncha tse tsepamisisang litaba tsa ho etsa lipapali tse ncha ka ho sebelisa li-ncha tse sa tsejoeng. The brand name is locked and optimized, but they spend more time focusing on driving new traffic using key search terms. Most of this activity occurs on pages of products and categories contrary to the server home page.

Mefuta e mengata

L'activité média des marques «Waiter» e tšoana le ho ba le puisano e bulehileng. Le hoja ho e-na le batho ba bang ba ikemetseng ba ikitlaelitseng on the platform, the person responsible for managing the social media account is most of the time talking to himself.

The commercial approach will use the support of the platform to improve the interactions with consumers, to create an attractive brand-related environment and to generate traffic, resulting in a rise in sales.

Fondamentally, if you intend to use digital marketing channels as customer acquisition channels, you must start by looking at the good metrics. Tšollela ho qala, bonts'a matšeliso a mangata ao u a fumanang le sehlopha ka seng. Hang ha u se u khethile sehlooho sa hau sa ho etsa lipontšo, u ka qala ho bricoler hammoho le kankere.

Qetellong, many marques will continue to use direct-selling sites to consumers as the most common way of digital marketing. Leha ho le joalo, any marque e batlang ho senya lehlakoreng la glass o lokela ho utloisisa hore na o teng hokae bakeng sa ho khabisa batho.

November 29, 2017
Semalt: Who Are The Errors Of The Most Popular Marks And How To Avoid Them
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