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Semalt: Belang Van Grote Gegevens Ts'ebetso ea Bohlokoa K'homphieutheng Marketing Te Behalen

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Tlhōlisano ea lisebelisoa tsa marang-rang e tla sebelisoa ke batho ba nang le boiphihlelo, e leng se nang le boipheliso bo botle. Etsa hore ho be bonolo hore u tsebe hore na ke eng eo u ka e etsang. Lintlha tse ling li ka u thusa ho fumana tse ling tsa lipapatso tsa lipapatso.

Lihlopha tsa lihlopha tsa lihlopha tse ling li tla tsebisa batho hore na ba tla etsa'ng ho etsa lipapatso. Ha e le hantle, u ka etsa lintho tse ngata tseo u ka li etsang. Bahoebi ba lichelete ba fana ka boitsebiso bo eketsehileng bakeng sa naha ea bona. E le sebopeho sa marktgaten ka kansen se na le boitsebiso bo eketsehileng.

Frank Abagnale, ho tloha Semalt Mookameli ea Atlehileng ea Bakhanni, ho fana ka litlhahiso tsa baetapele ba lihlahisoa ka ho fetisisa ho latela lipapatso tse latelang:

1. Etsa lisebelisoa tsa lisebelisoa tsa litšoantšo

Tlhaloso ea litsebi tsa marang-rang e nang le li-marketeers tsa gegevens snel kunnen begrijpen en interprétation. Ditshwantsho li bonts'a ho fana ka tlhahiso-leseling ea lintlha tse ling tse bontšang hore na lipapali tse ling li etsa eng. Etsa hore ho be le lipapali tse ling tse bontšang hore na ho na le lihlopha tse kae tseo u ka li khonang.

2. Inzicht ho tloha ho kentse ho ba thusa ho ba thusa ka ho fetisisa

Ha ho sa tsotellehe hore na lipapali tse ling tsa naha ke tsa mofuta ofe, li ka thusa basebetsi ba li-DBA hore ba khone ho sebelisa lisebelisoa tsa analytische. Ditshebeletso tsa tlhahlobo ea lenaneo la software e le hore u se ke ua e-ba teng nakong ea sebele. E le hore ho be le lihlopha tsa ho rekisa lihlahisoa tsa lipapali tsa helenete, ho tla ba le liphutheho tse ling tse ka sehloohong tse ling tse ka sebelisoang ho latela lipapali tsa lipapali.

3. Gegevensanalyse hoeft keet e rarahaneng ka ho fetisisa tejn

Litsela tse ling tsa lichelete tsa lichelete li fumaneha lisebelisoa tsa lits'ebetso tsa kopen, tse ling tsa lisebelisoa tsa lits'ebetso tsa lits'ebetso tsa lits'ebetso tsa lits'ebeletso tsa basebetsi (DaaS). Bafani ba litšebeletso tsa mahareng ba etsa likarabo tse ling tsa tšebeletso tsa kantle ho naha, ho na le litsebi tsa ho hlahloba lintlha tse ngata ka ho fetisisa. Molemo ka ho fetisisa oa ho sebelisa lisebelisoa tsa ho sebelisa lisebelisoa tsa ho sebelisa lik'homphieutha tse ling ho u thusa.

4. Tlhaloso ea hau ke ea bohlokoa ho feta moo

Ts'ebetso ea motheo ea ts'ebetso e tla ba teng ka ho fetisisa, ho ba le matšoao a maqheku le maqheku a maqheku a mangata. Ha e le hantle, ho na le tse ling tse ngata tseo u ka li khonang.

Ho phahamisa op de digitale markt vereist ha barekisi ba ntse ba khaotsa ho ba le tse ling tse ngata. Tšoaea moeten daarom investeren nakong ea sebele ea tlhahiso-pele ea lisebelisoa tsa lisebelisoa tsa analytische, ho kenyelelano lipakeng tsa geavanceerde opslagmethoden.

Li-setting tsa khoebo li tla u thusa

Inthaneteng lik'hamphani tsa marang-rang li rekisoa. Mekhatlo ea lihlahisoa tsa lihlahisoa tsa lihlahisoa tsa lihlahisoa tsa lihlahisoa tsa lihlahisoa tsa batho ba bangata. Ha e le hantle ho na le tse ling tse ling tse ka sebelisoang ho latela mekhoa e meng ea boipheliso, likarolo tse ling tsa boipheliso, liphutheho, lipolotiki le litabeng tse ling.

Ho latela lintlha tse ling tsa tlhahiso-pele ea lisebelisoa tsa tlhahiso-pele ea tlhahiso ea matsoho ho latela lipapali tse latelang:

  • Webwinning. Etsa hore ho be bonolo ho fumana lintlha tse ling tsa ho fumana lisebelisoa tsa lisebelisoa tsa lisebelisoa tsa li-server le li-websaete tseo u ka li etsang. E mong le e mong o na le lisebelisoa tse ling tse ngata tseo a ka li sebelisang.
  • Dintlha tsa Zoek. Fumana lisebelisuoa tse ling tsa lisebelisoa tse ling tse bolailoeng ho latela lihlahisoa tsa ho sebelisa lihlahisoa. Molemo oa ho fumana li-ove o kopantsoeng ke batho ba ratang ho sebelisa inthaneteng lebenkeleng.
  • Litloholo tsa sechaba. Molemo ka ho fetisisa litheolelo tsa hau ka ho fetisisa lapeng tshireletso lik'hamphani, o rata, aandelen, ho na le libuka tse ngata ka ho fetisisa lapeng tshireletso.
  • Molemo ka ho fetisisa o mong le o mong betrekking ho sebelisa le ho feta ho tseba hore na ho na le lipapali tse ngata ho feta inthaneteng polls ka lipatlisiso.
  • Tsela ea ho latela mokhoa oa ho latela mokhoa oa ho boloka boitsebiso bo matlafatsa tlhahiso-leseling ka lebaka la gebruiker.

Ho etsa qeto

Molemo oa ho fumana lintlha tse ngata ka mokhoa oa ho boloka lihlahisoa tsa marang-rang li tla u thusa hore u tsebe ho ba le lisebelisoa tse ngata tse nang le boitsebiso bo eketsehileng.

November 29, 2017
Semalt: Belang Van Grote Gegevens Ts'ebetso ea Bohlokoa K'homphieutheng Marketing Te Behalen
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