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K'hamphani ea K'hamphani Numérique De Semalt Ho Eketsa Lenanelo Lithosong Ho Ka Hotel

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L'industrie de l'accueil liaparo tsa bareki ka litsela tse fapaneng tsa litlhōlisano. Batho ba bangata ba lipapatso tsa indasteri ba ikemiselitse ho etsa liqeto tse thata ha ba leka ho bala lintlha tsa morao-rao tsa li-buzz kapa maqheku a kang "tlhahiso ea litaba" kapa "big data". Cela pousse les hôteliers ho sebelisa lisebelisoa tsa sophistiquée le ho nahana haholo ka thekiso ea lichelete ha u ntse u tsoela pele ho sebelisa automatic standard to answer telephone calls. Ke faux, 'me hotelers should return to the essentials by focusing on what is important.

Rendez-vous to the core of digital marketing, provided by Andrew Dyhan, the Customer Success Manager Semalt .

Ho ntlafatsa litlhōlisano tsa batho ba fumanehang

Lintho tse bohlokoa ka ho fetisisa tsa ho rekisa un hotel d'hôtel ke ho ba le phihlelo ea ho fumana likhallelo tsa bareki. Selon Statistic Brain, 58% ea liphallelo tsa hotel ont lieu en ligne. Ke khanya e ngata. La page d'accueil du site d'un hôtel est un important aspect de la réservation en ligne. Ka tsela e hlollang, maqepheng a mangata a mangata a hotele hotele ho thata ho tsamaea 'me ba tlamehile hore ba sebetse ka thata haholo hore ba fumane bolulo. The people should not click on "amenities" or "lodging" and wait for hours before loading the page. Ntle ho moo, lebenkele le le leng la homepage le tlameha ho akarelletsa likarolo tseo ho tsona motho ea etileng a ka phonyohang le ho fumana tsebo ea bohlokoa pele a fana ka litšebeletso. Baeti ba ka rata ho bona li-salles, litekanyetso, testimonials le reservation box. Ho sebelisa mokhoa o motle oa ts'ebetso e ka thusa ho ntlafatsa phihlelo ena..

Learn the truth about referencing in the hotel industry

Les hotels are among the first adopting SEO activities since 2004. At the time, a hotel site could only place keywords in the homepage and search engines like Google indexed the words -a qeta likhoeli tse seng kae ka morao. Leha ho le joalo, everything has now changed, and the Google algorithm indexes appear on a site within a few days. Ho feta moo, Google e sebelisa RankBrain, un intelligence artificielle ho iketsetsa ka mokhoa o tsotehang oa ho bolela esale pele. Sena se bolela hore likhoebo ha li na tšebetso ea lipapatso tsa lipatlisiso. SEO is a lot less work, and the hostels can now spend the SEO budget to other digital marketing approaches such as social media.

Phatlalatso ea li-social media le tlhokomelo

Ka lebaka lena, boholo ba liphallelo li ile tsa khaotsa ka lebaka la ho potlakela ha lipapatso tsa batho joaloka Snapchat le Facebook li ntse li eketseha. It is wise for the hostels to understand the best social media to use in digital marketing. Mohlomong, this should also contribute to improving SEO experience. Litsebi li boetse li bontša hore baeti ba lokela ho ba le chelete ea ho etsa lipapali hobane 67% of the clients see travel-related products before booking a room. The vidéos also offer travelers a better sense of authenticity.

Embrasser Instagram le Facebook

It is impossible to be on all social media platforms, but the hostels should be on both. Les nouveaux clients ba iketsetse lipatlisiso bakeng sa hore na motho ea ikemetseng a ntse a sebetsa ka nako e telele ha a ntse a fana ka litšebeletso.

Augmenter le nombre d'abonnés

Most of the hostels do not know their number. Ba bang ba makholo a fapaneng ba fapaneng ba ke ke ba khothalletsa digital marketing in the hotel industry.

Ho fana ka litlhoko tsa boiketlo ba metsoalle

Les médias sociaux are a platform that requires airlines to invest by recruiting specialists. Ba lokela ho ba le moelelo oa mokhoa, mokhoa oa setšoantšo le marang-rang le ho ba le litšoantšo tsa bokhoni.

November 29, 2017
K'hamphani ea K'hamphani Numérique De Semalt Ho Eketsa Lenanelo Lithosong Ho Ka Hotel
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